Tag Archives: marketing

Do You Know What Your Customers Want?

    “The True Function of Any Successful Business is to Sell People Precisely What They Want To Buy” – Bob Serling I suppose the above seems rather obvious. After all, no customers, no business, right? But if the failure rate of businesses today is any indication, then perhaps it’s not so obvious after all. […]

Customer Relationship Management

    Changing consumer attitudes are driving Customer Relationship Management. Fuelled by Internet induced expectations and an even increasing mood of self reliance among customers, companies have to compete in an environment where communication, buying processes, data management, delivery and service are all-important in the battle for longterm, profitable relationships. Customers now require: – Control […]

How To Interview Sales People Successfully

  Since the dawn of free trading only two things have ever mattered; producing a quality product or service and the ability to sell it successfully. By successfully, I mean ensuring that you achieve maximum profit from the sale, while the customer is delighted with their purchase. In most cases the Business owner understands what […]

Overcoming Perfectionism

    Perfectionism can get in the way of building or marketing a successful business. It can prevent us from moving ahead quickly or from taking advantage of business opportunities. We set ourselves up with unrealistic expectations or goals, which can be damaging to us personally or professionally. Striving for perfection can damage our self-esteem […]